Film Journal (September 20, 2016)
Producers Alex A. Ginzburg and Tony Lee of 'Let It Play' (Hardcore Henry) announced a partnership with 4DX and ScreenX that will make their recently announced film 'We Kill Death' the first feature film produced specifically for each of the two immersive cinema technology formats. 'We Kill Death' focuses on YouTube stars Mustang Wanted,Oleg Cricket and the duo of Vitaliy Raskalov and Vadim Makhorov, who are familiar to millions of viewers around the world for their imaginative and death-defying stunts and adventures.
ScreenX is a theatre technology that incorporates multiple projectors, using the screen in the front and the two walls of the auditorium to create a 270-degree viewing experience.4DX is an immersive experience that provides three-axis seat movement, as well as other sensory experiences such as rain, wind and scent. 'We Kill Death' will be the first time a feature film has been created with either of these technologies in mind.
“4DX and ScreenX take the amazing and vast appeal these daredevils have achieved on social media and amplify its intensity, power and visual impact for the cinematic audience. The potential for 4DX and ScreenX in a film like 'We Kill Death' is manifest,” Ginzburg says. “People report intense physical and emotional reactions just from watching these stunts on phones and computers. In 4DX and ScreenX theatres, audiences will be able to feel as if they are alongside the dare devils on screen. We believe that this film will deliver the single most visceral cinematic experience unlike any other.”
“This type of creative partnership is the direction ScreenX and 4DX is headed,” said Byung-hwan Choi, CEO of CJ 4DPLEX. “The possibilities that filmmakers will have when making a film with 4DX and ScreenX in mind are only limited by imagination, and I know that Alex and Tony have the perfect film with 'We Kill Death' to show the world what is possible in the future of cinema.”
The producers launched 'We Kill Death' with “ a live stunt unlike any other in the history of the [Toronto Film] Festival,” as three of the free climbing roof toppers ? Mustang Wanted, Vadim Makhorov and Vitaliy Raskalov ? climbed a construction crane atop a 60-story building in downtown Toronto. Ginzburg, Lee and invited guests and media watched from the roof of Thompson Toronto a kilometer away as the three daredevils made their way onto the construction site and to the very top of the crane, at times dangling by their hands and feet several hundred meters from the ground. The group sent a live feed of their aerial feat to the throng assembled on the roof of the nearby hotel.