Film Journal (October 20, 2016)
CJ 4DPLEX and Cinepolis announced an agreement to bring 4DX, the immersive cinema experience, to at least 12 additional screens in the United States, India, Spain and across Latin America by the end of 2017. Five of these confirmed new sites will open in the U.S., Mexico, Spain and Chile by 2016. The two screens opening in the United States will be located in Carlsbad, north of San Diego, and Pico Rivera in Los Angeles, Calif.
With 49 screens already operating in 10 countries, Cinepolis is one of the largest providers of 4DX auditoriums around the world. The recent agreement strengthens and extends Cinepolis’ strong relationship with CJ 4DPLEX and includes an ongoing aggressive rollout in addition to the 49 existing and 12 new sites. Additionally, the agreement helps Cinepolis leverage 4DX as part of their global expansion plan.
“Cinepolis is rapidly expanding around the world, offering a variety of luxury and premium cinema experiences while staying committed to elevating the moviegoing experience,” said Alejandro Ramirez Magana, CEO of Cinepolis. “Growing our partnership with 4DX helps us in achieving that goal.”
“The amazing box-office success of 4DX at existing Cinepolis locations set a wonderful groundwork for us to expand on our valued relationship,” said Byung Hwan-Choi, CEO of CJ 4DPLEX. “This new expansion is another confirmation that 4DX elevates the cinema experience and we are excited that with Cinepolis,we will be able to bring our technology to even more moviegoers around the world.”
CJ 4DPLEX’s 4DX technology enhances the onscreen visuals of action films through motion-activated seats and special effects including wind, fog, rain, lighting, vibrations and scents.
There are now more than 36,000 4DX seats operating in 286 theatres in 41 countries, opening approximately one new screen every two weeks.